Box office record broken

Tuesday, May 8, 2012 - 6:02pm

HOLLYWOOD, CA (FOX44) – With 4-comic book superheroes uniting to save the world, "The Avengers" dominated the box office, breaking a domestic record by bringing in over $207-million in just 3-days.

Dergarabedian says: "Based on an 18.7-million dollar midnight debut, which is a million less than “The Hunger Games”, everyone thought it will do 140-150, but the word of mouth is what people didn't count on, that it would be so strong that theater owners actually added additional screenings to accommodate this huge demand."

“The Avengers” global take of nearly $642-million in 12-days on the big screen means 2012's summer movie season is off to a great start.

Dergarabedian says: "This sets the tone, this sets the pace and think of all the people in movie theaters that were there because of “The Avengers” being exposed for trailer and marketing for upcoming movies. This will cause a snowball effect for the entire industry and lead us to an all-time record for revenue of summer of 2012.

It's also good news for Disney after the disastrous showing of "John Carter".

Dergarabedian says: "For Disney this is sweet vindication after the debacle of “John Carter”, all it takes is one big movie to forget about the movie that flopped."

The superhero power at the box office means more movies are in the works, including “Ironman 3”, “Thor 2” and “Captain America 2”.

Hemsworth/Evans says: "We both have sequels mines before his, he starts his in August, I start mine in January.”

And with a jam packed, action filled summer, theater owners and fans have a lot to look forward to.

Dergarabedian says: "This is just the beginning for the summer of 2012 the lineup is astounding, we got “Dark Shadows”, “Battleship”, “Men in Black 3”, “Prometheus”, a Pixar movie “Brave”, an “Ice Age”, “Madagascar”, “The Amazing Spiderman” and “Batman Rises."
 

FOX44 Box Office

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