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Local movie theater welcomes IMAX

Friday, March 11, 2011 - 1:04pm

BATON ROUGE, La (FOX44) – A new way to watch movies has come to Baton Rouge.

Rave Motion Pictures has partnered with IMAX to bring the ultimate theater experience to the Mall of Louisiana Rave.

IMAX uses the newest audio and projection technology, along with manufacturing the theater in a very particular way. They call it “customized theatre geometry”, and it ranges from a slightly curved screen to optimal speaker placement, to make the viewer engrossed in the movie going experience.

"It's very clear that consumers associate the IMAX brand with the best way to go to the movies, and we believe that sentiment fits ideally with the direction and image of the Rave brand," stated Tom Stephenson, Vice Chairman of Rave Cinemas, LLC.

The first IMAX viewing at the Mall of Louisiana location will occur on March 11, with the movie “Mars Needs Moms: An IMAX 3D Experience” being shown.


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