BATON ROUGE, La (WVLA) -- Recruitment is a number one priority at Capitol High Academy. In fact, it's so important that the school actually paid to up their enrollmment.
John Smith, with 100 Black Men, says the most recent recruitment exercise gave current students at Capitol High some incentive to tell their friends about the school. If they were able to refer a friend for enrollment, they got $100.
The reason behind the recruitment exercise is simple. Enrollment is down. This year, about 320 students are enrolled at Capitol High. That's 68 less than last year. Smith says its because there are two new charter high schools in the area.
Smith believes enrollment has fallen because people aren't aware of the unique programs available at the charter school. He says they offer education, nursing, and engineering programs that students can't find everywhere. When they complete the program, they graduate with a certificate that actually gives them the opportunity to gain true work experience.
Smith says 100 Black Men, who own the charter school, want to come up with a new recruitment strategy that stresses their committment to those unique programs, and to all the students who attend the school. He expects to have a new plan in place in the near future.
Smith says the goal is to have about 350 students enrolled at Capitol High by January. The ultimate goal is 500 students.