Macy's 'Believe' campaign

Wednesday, November 16, 2011 - 1:29pm

NEW YORK, NY (FOX44) - Macy’s announced the launch of “Believe,” the retailer’s annual national holiday effort to support the Make-A-Wish Foundation.

Building on the campaign’s unprecedented success collecting more than four million letters in the first three years, Macy’s will again ask customers to mail their letters to Santa at Macy’s to benefit the Make-A-Wish Foundation. New this year, customers mailing their letters at Macy’s “Believe Stations” in store can take photos with the campaign’s animated stars Virginia, Ollie and their friends through the magic of Macy’s and augmented reality technology. Additional efforts include Macy’s Celebrity Tree Auction to benefit the Make-A-Wish Foundation, sending Santa on the road for the National Santa Tour and celebrating the campaign’s annual National Believe Day on December 9. Macy’s “Believe” campaign kicks off the first Sunday in November.

The nostalgic holiday campaign is inspired by the New York Sun’s famous “Yes, Virginia, there is a Santa Claus” editorial from 1897. Starting November 6, Macy’s stores across the country will feature letter-writing “Believe Stations” and Santa Mail letterboxes for believers of all ages to write and drop off letters – stamped and addressed to Santa At The North Pole. For each letter received, Macy’s will donate $1 to the Make-A-Wish Foundation, up to $1 million, to grant the wishes of children with life-threatening medical conditions.

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