Sprite Refreshes Local School through Nationwide Sweepstakes

Thursday, March 18, 2010 - 1:27pm

SPRITE REFRESHES LOCAL SCHOOLS THROUGH NEW NATIONWIDE SWEEPSTAKES

Rewards Program Gives Community Members the Chance to Help Schools Win $25,000 Playground Makeover and Earn Points Toward Supplies

ATLANTA, March 18, 2010 – You’ve heard of a home makeover and a wardrobe makeover. But have you heard of a playground makeover? Through the Sprite® Refresh Your School Playground Sweepstakes, K-12 schools throughout the United States that are registered in the My Coke Rewards for Schools could win a $25,000 playground makeover. Additionally, 10 schools will win a second place prize of 25,000 My Coke Rewards® bonus points that can be used towards athletic equipment, books, classroom supplies and more. Community members can accumulate points for their local schools by entering the code found on any of their 13 favorite Coca-Cola products at www.mycokerewards.com.

“The Sprite Refresh Your School Playground Sweepstakes is an easy and simple way for schools to have the chance to win a playground makeover,” Julie Bowerman, group director for digital platforms, Coca-Cola North America. “We hope that the playground will not only be a great addition for the winning school but also be a place where can be physically active and have fun.”

Registered schools that receive donated My Coke Rewards points between now and April 30, 2010, will be eligible to win a $25,000 playground makeover made of recycled materials. For every 10 My Coke Rewards points donated, the selected school will earn one sweepstakes entry to the Sprite Refresh Your School Playground Sweepstakes. Sprite will work with the winning school to remove all old equipment, and will design, ship and install the new playground during the summer of 2010 in preparation for the new school year. Schools that are currently not registered in the My Coke Rewards for Schools program can register during this period to earn entries towards the Sprite Refresh Your Playground Sweepstakes.

About My Coke Rewards for Schools

Accredited K-12 schools (public and private) located within the 50 United States and, the District of Columbia are eligible to take part in the My Coke Rewards for Schools program. A full list of eligible schools can be found at mycokerewards.com/schools. Schools must be registered in the program to receive points and to have the opportunity to redeem much needed supplies. Community members are urged to contact their local school principal or a faculty staff member if their school is not registered. Additionally, members of the community are encouraged to register for My Coke Rewards and donate their My Coke Rewards points to their local schools to enable schools to get new equipment without tapping into their own budgets. Schools do not have to carry Coca-Cola products to be eligible earn or receive My Coke Rewards points.

About My Coke Rewards

With more than 14 million registered members, www.mycokerewards.com is one of the top consumer packaged goods loyalty Web site and the number one beverage Web site in the U.S. My Coke Rewards helps consumers find lots of little things that put a smile on their face every time they enjoy a Coca-Cola product. By purchasing any of the hundreds of participating products — found in a variety of brands and sizes, and through bonus offers on cups, scratch cards and coupons, consumers can accumulates lots of points. Then members can easily redeem rewards or donate points to their local school and it all starts with a visit to www.mycokerewards.com. As of January 2010, My Coke Rewards members have entered more than 1 billion codes from participating brands.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Together with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 14 billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.