Real time Twitter billboard helps candidate communicate to the masses

Friday, August 10, 2012 - 6:00pm

Anthony ‘Buddy’ Amoroso will tell you, he isn't your typical social media-savvy guy, but with a metro-city council seat at stake, he's learning to make Facebook and Twitter his own.

"It's just a very important part of political life. at least in this campaign cycle," Amoroso explained.

That’s why he's using technology in his campaign that's still pretty new. He's bought space on electronic billboards around his district, connected to his twitter account. It's his way of communicating directly to potential voters.

"I use my smart phone and I press that send button and within five minutes it's on that billboard," Amoroso explained.

"It’s a pure un-vetted message right out of buddy's tweeting fingers," David Day, of Day Group, a local marketing agency explained.

Amoroso credits Day, with bringing the twitter tech to him, Day explained it is an easy way for his candidate to relate and reach his constituents.

“It's real time. It’s instantaneous, and what's happening is we're taking people's instantaneous thoughts that are un-vetted by anyone else, and it's really one-to-one communication to the masses," Day continued.

Amoroso's twitter billboard campaign, while new to the Capital City, is something that's be utilized with success in other major cities.


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