Retailers hoping Easter Bunny will leave billions in the basket
Retailers expect the Easter Bunny to leave almost $16 billion in their baskets.
(CNN) — Kids aren't the only ones expecting a big haul from the Easter Bunny. Retailers could get a multi-billion-dollar boost as winter finally gives way to spring.
According to the National Retail Federation, Americans are expected to spend $15.9 billion on the holiday, averaging $137.46 per household, down from 145.13 cents in 2013, a dip of about five percent.
The bulk of Easter spending will be on a holiday meal. Families will spend about five billion dollars on dining out that Sunday, or buying groceries for a meal at home.
After a long winter in many parts of the country, two-point-six billion dollars will spent on new Easter Sunday and spring attire.
$2.4 billion will be spent on Easter gifts.
$2.2 billion on chocolate bunnies, eggs, and other Easter treats.
And another $2.2 billion spent between Easter flowers and Easter decorations.
After winter weather put a chill on retailers, stores are hoping warmer weather gets shoppers back out and about, despite most indicators pointing to still-cautious spending among Americans.