Retailers hoping Easter Bunny will leave billions in the basket


Retailers expect the Easter Bunny to leave almost $16 billion in their baskets.

Monday, April 14, 2014 - 10:25am

Kids aren't the only ones expecting a big haul from the Easter Bunny. Retailers could get a multi-billion-dollar boost as winter finally gives way to spring.

According to the National Retail Federation, Americans are expected to spend $15.9 billion on the holiday, averaging $137.46 per household, down from 145.13 cents in 2013, a dip of about five percent.

The bulk of Easter spending will be on a holiday meal. Families will spend about five billion dollars on dining out that Sunday, or buying groceries for a meal at home.

After a long winter in many parts of the country, two-point-six billion dollars will spent on new Easter Sunday and spring attire.

$2.4 billion will be spent on Easter gifts.

$2.2 billion on chocolate bunnies, eggs, and other Easter treats.

And another $2.2 billion spent between Easter flowers and Easter decorations.

After winter weather put a chill on retailers, stores are hoping warmer weather gets shoppers back out and about, despite most indicators pointing to still-cautious spending among Americans.



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