Wal-Mart wants your used games
NEW YORK (CNNMoney) — Can you beat "call of duty" in your sleep?
Then it's time to trade in your old video games.
That’s what Wal-Mart is hoping you'll do.
The retailer is launching a new program to let people trade in games, taking aim at game-stop.
Starting next Wednesday, customers will be able to bring in old PlayStation, Wii, and X-Box games.
You don't get cash. Instead, customers will receive a Wal-Mart gift card, likely worth anywhere from a few bucks to 35-dollars.
So even though it's a way for gamers to get something out of an old item, it's also a way for Wal-Mart to keep people coming back into the store.
The new initiative is being watched closely by game-stop.
That company gets a lot of business from the pre-owned category...
About 20 percent of its holiday sales were used games.
Amazon, Target and Best Buy also have video game trade-in programs.
All in, it's a $2 billion industry.
So Wal-Mart has some serious competition.
But the retailer says there are still nearly a billion pre-owned games sitting homes across the country, and jumping into video games makes sense, now that the store is doing iPhone trade-ins as well.