Wal-Mart wants your used games

CNN
Tuesday, March 18, 2014 - 12:07pm

Can you beat "call of duty" in your sleep?

Then it's time to trade in your old video games.

That’s what Wal-Mart is hoping you'll do.

The retailer is launching a new program to let people trade in games, taking aim at game-stop.

Starting next Wednesday, customers will be able to bring in old PlayStation, Wii, and X-Box games.

You don't get cash. Instead, customers will receive a Wal-Mart gift card, likely worth anywhere from a few bucks to 35-dollars.

So even though it's a way for gamers to get something out of an old item, it's also a way for Wal-Mart to keep people coming back into the store.

The new initiative is being watched closely by game-stop.

That company gets a lot of business from the pre-owned category...

About 20 percent of its holiday sales were used games.

Amazon, Target and Best Buy also have video game trade-in programs.

All in, it's a $2 billion industry.

So Wal-Mart has some serious competition.

But the retailer says there are still nearly a billion pre-owned games sitting homes across the country, and jumping into video games makes sense, now that the store is doing iPhone trade-ins as well.

News

Comments News Comments

Post new Comment